Timepiece aficionados are constantly seeking out novel and captivating watch brands. While popular large watch companies have already established themselves, each year, microbrands unveil hidden gems. Despite not garnering headlines, these watches often showcase noteworthy and distinctive designs. In this article, we’ll introduce you to six microbrands that deserve your attention.
Undone
Undone has gained immense popularity over the years for its unique selling point, which is customization. Their products allow customers to design their watches to suit their individual styles and preferences.
One of Undone’s most versatile and adaptable collections is Terra. It is designed to cater to both men and women with a wide range of styles to choose from. The collection boasts a durable build that is perfect for everyday wear. It comes with automatic movement, which ensures that the watch will keep accurate time for a long time.
The Terra collection is built to last, with a 37mm case width and scratch-resistant crystal lens. It is also available in a variety of colors, allowing customers to select the perfect watch that matches their style. The watch is perfect for those who prefer functionality, durability, and style.
Tufina
Tufina is a German watch brand which has recently grown in popularity. They excel in the production of mechanical, automatic and skeleton timepieces tailored to any budget. I’ve realized that not many people have heard of their history. However, the events marking their journey set this brand apart from the rest. With a long legacy starting in the 1820s, this family-owned brand has been the main character in a compelling horology story.
Throughout successful partnerships with the most prominent European brands at the time, Tufina thrived in the Southern European watch market. This passionate family of seasoned watchmakers witnessed the terrors of a harsh dictatorial regime in their home country. Surviving persecutions, imprisonment, and unfair confiscations, they managed to keep their family’s tradition alive. Since 2004, they have established themselves as a unique German brand, manufacturing their timepieces in their workshop in Munich.
Tradition mixed with innovation – a defining perspective of their vision. Tufina has preserved the artisanal custom of carefully hand-assembling each timepiece. However, they have invested tremendous effort into connecting this tradition with the modern industry of watchmaking. They bring forward unique timepieces put together completely by hand. Thus, this brand limits its production to small quantities. Refusing to conform with mass-production, Tufina manages to preserve great sentimental value in their products. Those who are looking for something special will surely appreciate these thoughtful watches.
Lorier
Lorier is a unique and innovative watch brand that was founded by a couple based in the United States. Driven by their shared passion for watches and a deep appreciation for the good old days, they have created a range of watches that beautifully blend vintage design with modern aesthetics.
Drawing inspiration from vintage dive and sports watches, Lorier’s accessories are popular for their size and intricate details. One of the standout features of Lorier watches is their use of acrylic crystals, which adds an authentic vintage touch and gives the watch a rare and charming character.
With a focus on quality craftsmanship and attention to detail, Lorier watches are designed to be worn and enjoyed for years to come. Whether you’re an avid collector or simply looking for a high-quality timepiece to wear on a daily basis, Lorier has a watch that will meet your needs.
In addition to their impressive collection of watches, Lorier also offers a range of accessories and straps, allowing you to customize your watch to your personal style. From leather straps to NATO straps, there is something for everyone.
VAER Watches
Ryan Torres and Reagan Cook established Vaer in 2016 to create an affordable wrist watch that combines elegant design with exceptional durability and functionality. Even though they launched their business during a time when fast-fashion, luxury goods, and constant connectivity were prevalent, the founders believed that there was still a market for straightforward, well-constructed, analogue timepieces.
Using their combined savings, the founders of Vaer launched the company in 2017 and initially relied on assistance from loved ones to establish their brand. Over time, they have developed a following among watch enthusiasts and outdoor enthusiasts. The company’s primary objective is to prioritize product quality over financial gain, and they have utilized crowdfunding and pre-orders to introduce new product lines as part of their sustainable growth strategy.
Dwiss
In 2011, Rafael Simoes Miranda founded DWISS, a microbrand that has since then made its mark in the Swiss watch industry. The brand’s unique designs have garnered attention for their creativity and unconventionality. Despite being a relatively new player in the industry, DWISS has established a strong reputation for producing high-quality watches that stand out from the crowd.
One of DWISS’s standout features is its attention to detail when it comes to specifications. Their watches feature sapphire crystal, a Swiss Peseux movement, and restrained dimensions that make them more wearable than most watches with similar designs. The brand’s commitment to high-quality materials and craftsmanship is evident in every watch they produce.
What’s more, DWISS watches are reasonably priced, making them a compelling value proposition for anyone looking for a high-quality timepiece that won’t break the bank. Whether you’re a watch aficionado or just someone who appreciates a well-made accessory, a DWISS watch is sure to make a statement.
Christopher Ward
Christopher Ward, a renowned British watchmaking company, has been recognized as a trailblazer in the industry since its founding in 2004. Established by three friends, the company started as an online-only business, pioneering a new way of selling luxury watches.
The company is best known for its signature trident seconds hand and the infamous company name printed at the 9 o’clock position, which has become a hallmark of its high-quality products. Christopher Ward prides itself on offering a wide selection of timepieces to cater to all kinds of budgets, from the affordable to the most luxurious, earning the title of “the cheapest most expensive watches in the world.”
The company’s simple mission is to make premium mechanical watches accessible to as many people as possible, regardless of their budget. To achieve this goal, Christopher Ward offers a range of mechanical watches that are designed and manufactured with the highest quality materials and craftsmanship, at prices that are significantly lower than other luxury watch brands.
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